Social Justice Aotearoa

Web Development & SEO Case Study

Client: Social Justice Aotearoa
Project: Web Development and SEO Optimization
Website: www.sja.org.nz

Overview:

Social Justice Aotearoa needed a complete website overhaul to improve visibility, user experience, and online engagement for their social justice initiatives. The aim was to develop a responsive, SEO-optimized website to drive awareness and engagement.

Challenges:

• Outdated Website: The website needed a modern, SEO-friendly overhaul.
• Low Search Visibility: Required SEO optimization for key terms related to social justice and community initiatives.
• User Engagement: The website had to provide clear navigation and a content management system for easy updates.

Solutions:

1. Website Redesign & Development:
   Redesigned the website with a modern, mobile-friendly layout that enhances user experience and improves access to content.
2. SEO Optimization:
   Integrated relevant keywords like social justice New Zealand and community initiatives NZ into the website’s content, titles, and meta tags to improve visibility.
3. Meta Tags & Content Creation:
   Optimized meta tags and on-page content to drive organic traffic and encourage user engagement with the organization’s initiatives.

Results:

• Increased Organic Traffic: A significant increase in organic traffic due to better SEO practices.
• Higher User Engagement: Improved navigation and content delivery led to greater community engagement.
• Improved Search Rankings: The website now ranks higher for relevant social justice-related keywords.