Affordable Web Solutions

Rolmex

Web Development & SEO Case Study

Client: Rolmex
Project: Website Development and SEO Optimization
Website: www.rolmex.co.nz

Overview:

Rolmex is a premier building and renovation services provider that lacked a digital presence. The goal was to build a brand-new, SEO-optimized website from scratch, establishing their online presence, showcasing their services, and driving inquiries through targeted SEO strategies.

Challenges:

  • No Existing Website: Rolmex had no previous website, making it difficult to reach potential clients.
  • Lack of Digital Strategy: The business needed a digital strategy to attract and engage clients.
  • Local SEO Targeting: It was essential to optimize the website for local search traffic related to building services in New Zealand.

Solutions:

  1. Website Design & Development:
    We built a fully responsive website that reflected Rolmex’s professional services. The site was designed with a clean layout and user-friendly navigation, ensuring easy access across all devices. The website highlights their expertise in building, construction, and renovation services.
  2. SEO Optimization:
    We conducted in-depth keyword research to target terms like building services New Zealand, construction experts NZ, and home renovation contractors. These keywords were strategically integrated into content, titles, and meta descriptions to boost search engine rankings and attract local clients.
  3. Meta Tags & Content Creation:
    As Rolmex did not have previous content, we created SEO-optimized service descriptions and project showcases to increase visibility in search engines and convert visitors into clients.

Results:

  • Established Online Presence: Rolmex now has a professional website that showcases their building and renovation services, helping to attract potential clients.
  • Increased Organic Traffic: Targeted SEO strategies resulted in a significant boost in organic traffic from local searches.
  • Higher User Engagement: The modern design and optimized content improved engagement, resulting in more inquiries from potential clients.