Project Case Study

Techniche NZ

A rebuilt website for a Canterbury technical contractor, restructured so visitors can see straight away that Techniche handles specialist AV, installation and fabrication work, and know how to start a project.

Industry
Specialist AV, Installation & Fabrication
Techniche NZ rebuilt homepage hero

Techniche NZ — At a Glance

Client Type
Canterbury-based technical contractor
What Fairweb Built
A rebuilt website for a Canterbury technical contractor, restructured so visitors can see straight away that Techniche handles specialist AV, installation and fabrication work, and know how to start a project.
Problem
Techniche NZ is a Canterbury-based technical contractor working across Canterbury, and elsewhere in New Zealand by arrangement. The previous homepage opened on a small centred business name over a dark photo, with compact service tiles, narrow content columns and large empty gaps further down the page. Contact details and client reviews sat towards the bottom, and the hero did not say in plain terms what kind of contractor Techniche is. Fairweb rebuilt the site to lead with the specialism and make the services and next steps easier to find.
Services Included
Website Redesign, Website Development, Content Structure, Mobile-Friendly Layout, SEO-Friendly Structure, Launch Support
Outcome / Focus
Clearer specialist positioning, service structure and enquiry paths
Overview

Project Overview

Techniche NZ is a Canterbury-based technical contractor working across Canterbury, and elsewhere in New Zealand by arrangement. The previous homepage opened on a small centred business name over a dark photo, with compact service tiles, narrow content columns and large empty gaps further down the page. Contact details and client reviews sat towards the bottom, and the hero did not say in plain terms what kind of contractor Techniche is. Fairweb rebuilt the site to lead with the specialism and make the services and next steps easier to find.

Services Delivered
Website RedesignWebsite DevelopmentContent StructureMobile-Friendly LayoutSEO-Friendly StructureLaunch Support
Before and after

What Changed on the Homepage

The original homepage next to the rebuilt one. The aim was clearer presentation and easier enquiry paths; the notes below describe visible differences only.

Techniche NZ homepage after the Fairweb rebuild, full-page screenshot
Rebuilt homepage (full-page screenshot of the live site)

Screenshots are shown at their original proportions and scroll independently. The two pages are different lengths, so sections do not line up side by side.

Hero
BeforeSmall centred business name and tagline over a dark photo, with one small button.
AfterLarge headline naming specialist AV, installation and fabrication, a one-line service area summary, and Discuss Your Project and View Our Work buttons.
Navigation
BeforeLogo only at the top, with no visible menu in the header.
AfterPersistent header with Home, Services, About, Gallery and Get a Quote.
Services
BeforeCompact image tiles with small captions in a narrow centred column.
AfterSix clearly labelled service categories, each with a short description.
Proof of work
BeforeFew project images, mostly inside the service tiles.
AfterA dedicated Recent Work gallery of real project photos.
Layout
BeforeNarrow content and large empty gaps between sections.
AfterWider content and consistent spacing from section to section.
Contact
BeforeContact details and reviews placed towards the bottom of the page.
AfterA Get a Quote navigation link and a prominent Discuss Your Project button in the hero, with client reviews still visible further down the page.
Goals

Project Goals

What the Techniche NZ website needed to achieve for the business.

State the specialism clearly in the hero: AV, installation and fabrication

Organise the work into clear service categories

Show real completed work, not just descriptions

Give visitors obvious ways to start an enquiry from the top of the page

Across every device

Built for Every Screen

The Techniche NZ website is designed to look polished and read clearly on desktop, tablet, and mobile — wherever customers find it.

techniche.nz
Techniche NZ on desktop
Techniche NZ on mobile
Our role

What Fairweb Helped With

The areas Fairweb planned, designed, and built for this project.

Homepage rebuild and content structure

Hero messaging naming specialist AV, installation and fabrication

Services, About, Gallery and Get a Quote navigation

Six service categories with short descriptions

Recent Work gallery using real project photos

Discuss Your Project and View Our Work calls to action

Approach

Design & Structure Approach

The rebuild uses a full-width hero photograph of a real venue with a direct headline, a short description of the service area, and two clear calls to action. Below it, the page moves through an introduction, six service categories (AV systems; fabrication and welding; rigging, height access and equipment installation; cabling and networks; technical contracting and project support; electrical test and tag), a Recent Work gallery, reasons to work with Techniche, the Canterbury service area, existing client reviews, FAQs and a final quote prompt. Content runs wider and spacing is tighter, so the page reads as one continuous story instead of separated blocks.

Project Focus
Clearer specialist positioning, service structure and enquiry paths
Details

Project Details

Client
Techniche NZ
Industry
Specialist AV, Installation & Fabrication
Services
Website Redesign, Website Development, Content Structure, Mobile-Friendly Layout, SEO-Friendly Structure, Launch Support
Focus
Clearer specialist positioning, service structure and enquiry paths
Portfolio

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Need a Website Like This?

If your business needs a clearer, more professional website that explains your services properly and gives customers an easier way to enquire, Fairweb can help.