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Helping Big Softy Generate Consistent Enquiries Through Google Ads
Big Softy is a Waikato exterior property cleaning business offering house washing, roof and gutter cleaning, soft washing, driveway cleaning, and related services. Fairweb developed and managed a targeted Google Ads strategy to improve visibility, generate more enquiries, and help maintain a steady flow of work throughout the year.
Grow Your Business With Google AdsThe Numbers at a Glance
Campaign results from 1 January to 5 August 2026. Results include Google Search and Performance Max campaigns, with a combined total ad spend of $6,691.63.
“This time last year we only had three or four days of work per week. This winter, we've been running full. So we are definitely winning.”
The Challenge
Big Softy wanted to generate more consistent enquiries, strengthen visibility across Waikato, and reduce the seasonal slowdown that exterior cleaning businesses often experience during winter.
Generate more relevant local enquiries
Improve visibility for key exterior cleaning services
Maintain a steadier flow of work through winter
Our Approach
A combination of high-intent search targeting, broader reach, careful tracking, and ongoing optimisation — supported by a website built to convert.
Google Search Campaigns
Targeted high-intent searches for services such as gutter cleaning, roof cleaning, house washing, and exterior cleaning.
Performance Max Campaign
Expanded reach across Google's advertising network while supporting additional conversion volume.
Conversion Tracking
Configured and monitored conversion actions to measure campaign performance and guide optimisation.
Ongoing Campaign Optimisation
Reviewed search terms, targeting, budgets, bidding, and ad performance to improve efficiency over time.
Website and Landing Page Alignment
Ensured the ads directed visitors to relevant service content and clear enquiry pathways.
The Results
Google Search Campaign
- 674
- Clicks
- 11,757
- Impressions
- 5.73%
- Click-through rate
- 95.98
- Recorded conversions
- 14.24%
- Conversion rate
- $33.15
- Cost per conversion
The Search campaign performed particularly well because it reached people actively looking for exterior cleaning services. The 14.24% recorded conversion rate shows strong engagement from high-intent visitors.
Performance Max Campaign
- 2,001
- Clicks
- 2,357,473
- Impressions
- 0.08%
- Click-through rate
- 149.02
- Recorded conversions
- $23.55
- Cost per conversion
Performance Max supported broader reach and conversion volume across multiple Google placements.
More Than Just Clicks
The most meaningful result was the impact on the client's workload. During a period that had previously been quieter, Big Softy reported running at full capacity. This connected the campaign data with a clear real-world business outcome.
Related Fairweb Services
The services behind results like these — available to NZ small businesses nationwide.