Affordable Web Solutions

Big Softy

Web Development & SEO Case Study

Client: Big Softy
Project: Web Development and SEO Optimization
Website: www.bigsofty.co.nz

Overview:

Big Softy is a professional property washing service provider, offering everything from soft washing to exterior cleaning. The challenge was to design and develop an SEO-optimized website that showcases their services while driving organic traffic and increasing client inquiries.

Challenges:

  • Low online visibility for property washing services.
  • Limited ability to attract organic traffic due to a lack of keyword targeting.
  • Needed a mobile-friendly design to enhance user experience.

Solutions:

  1. Web Design & Development:
    Designed a modern, clean website optimized for both mobile and desktop devices, making it easy for users to explore Big Softy’s services.
  2. SEO Optimization:
    Implemented targeted keywords such as property washing services NZ, soft washing, and exterior cleaning services to boost the site’s visibility in search engines.
  3. Meta Tags & Content Optimization:
    We optimized meta titles and descriptions, and revised the content to focus on Big Softy’s core services, ensuring the site was well-positioned for relevant search queries.

Results:

  • Increased Organic Traffic: Significant growth in traffic due to improved SEO and optimized content.
  • Higher Client Engagement: The user-friendly design and clear service descriptions led to more inquiries.
  • Improved Search Rankings: The website ranks higher for keywords related to property washing services.